Whether it is through intelligent chatbots or predictive analytics at work, hotels are gearing up to adapt artificial intelligence into their systems and services.
Some of the key use cases for Artificial Intelligence in the Hospitality industry include the following:
Intelligent Chatbots: Breaking Barriers
With the advent of intelligent chatbots, the hospitality industry is able to elevate customer experience, and thereby gain customer loyalty, by offering them seamless support with their booking-related queries. By using Natural Language Processing and Natural Language Generation, these chatbots are able to chat and converse in the native language of the customers, leading to efficient and streamlined transactions.
As such, the application of Conversational AI in hospitality provides massive convenience to customers, enabling them to make enquiries and do reservations swiftly, while still enabling hotels to pitch relevant offers and services to new customers, including spa treatments and food reservations, among others.
Strategic Process Automation
By harnessing machine learning capabilities, hotels can integrate artificial intelligence solutions into their operational systems and processes. By integrating chatbots, hotels can achieve strategic process automation of their internal processes, reducing costs, and optimizing operational costs.
Tailoring AI-enabled Recommendations
The hospitality industry has access to a significantly large consumer data that they can mine to build customer profiles, and succinctly identify the interests and needs of new customers. The use of AI-enabled technological devices offers immense scope for hospitality industry to leverage and monetize all available data, as well as gain significant customer loyalty, in the long run.
Right from their arrival to their departure, hotel guests could be assisted with artificial intelligence-based solutions to generate personalized customer recommendations.
Hotels could leverage machine learning tools to mine the customer data, with an intent to better understand customer preferences and their needs. Artificial Intelligence therefore imparts significant agility to hotel services. Hotels can leverage predictive analytics to not just identify their guests, but as well as sync them with relevant services and dietary requirements, as per their tastes and preferences. In addition, the predictive analytics-based personas can help hotels to clearly identify future needs of customers, serving them relevant offers, customized experiences and bespoke recommendations, even before individual customers ask for it.
AI-enabled Virtual Assistants