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Mixed Reality (MR) brings together virtual reality and augmented reality in an array of situations wherein consumers are able to seamlessly navigate through both the real and virtual environments at the same time. Consumers are able to visualize virtual objects anchored in their real world, giving them a sense of 'real' virtual experiences.

Infinity AR is a leading augmented reality company from Israel, whose vision is to develop a new digital environment that will allow people to naturally interact with augmented content in their physical surroundings.

InfinityAR’s technology can turn any device into a powerful content augmentation platform, using basic and affordable hardware – simple stereoscopic cameras. InfinityAR's advanced augmented reality SW engine enables accurate 3D digital scene representation of one’s current physical environment. This allows consumers to intuitively interact with augmented content in their physical surroundings, using natural hand movements.

Generating MR experience through AR Glasses requires seamlessly blending digital content into one’s physical environment. To achieve it, AR glasses should be equipped with real time, accurate positional tracking and scene understanding technology. No sufficient solution is currently available.

InfinityAR’s technology turns AR Glasses into a powerful content augmentation platform with the most accurate inside-out Simultaneous Localization and Mapping (SLAM) solution. In addition, InfinityAR’s technology allows AR/MR application developers to easily and efficiently develop advanced AR/MR applications and to provide rich enterprise and consumer AR/MR experiences to their users.

InfinityAR works with AR Glasses vendors to provide such vendors with reference tools to InfinityAR SDK and implement their AR/MR applications.

In addition, InfinityAR aims to be the platform of choice for the AR/MR App developer community.

Current InfinityAR investors include Alibaba, Sun Corporation, Singulariteam, and Platinum Partners.

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